The 2 Minute Foundation is a registered charity, that encourages everyone to play their part and clean up our planet, 2 minutes at a time.

OUR VISION: To live in a world without litter and plastic pollution, where nature thrives.

OUR MISSION: We encourage everyone to clean up our planet, 2 minutes at a time.

  • We support direct action and its well-being benefits
  • We build community
  • We are knowledgeable
  • We are positive
  • When needed, we are bold

Together with our partners and 2 Minute community, our purpose is to provide the understanding, inspiration and tools to care for the places we live, love and visit. And it starts with simply picking up…

We can all take action ourselves, right now, and together have a greater planet positive impact.

The logos for campaigns



Our first 2 Minute campaign which started back in 2013 from a simple hashtag, our 2 minute beach clean campaign encourages those who live near the ocean to take 2 minutes to clean up their beloved beaches and coastline. 


The 2 Minute Litter Pick campaign encourages those to protect and nurture their local area, whether that is the street that they live on, their favourite park or woodland area. All litter leads to the ocean so litter picking in land is vital to protect our oceans and water ways.


We know that getting outdoors and doing something planet positive is fantastic for our well-being. Our 2 Minutes Of Positivity campaign is all around taking 2 minutes for yourself, as well as supporting the planet. Reading a few pages of your favourite book, meditating, whatever brings you that little boost of positivity.


We believe that the little changes all add up to make a BIG difference. Our #2MinuteSolution campaign empowers our community to share the sustainable swaps they have made to lessen their carbon footprint, reduce waste or single-use plastic use.

We educate the general public about the dangers of plastic pollution and litter through online campaigns, partnering with businesses, direct action, books, educational visits, CSR volunteering, talks and our 2 Minute Beach School.

you can help

To find out how you can get involved with our campaigns - and start making a difference - click on the links below.

A smiling team member on the beach

For Individuals

Say goodbye to waste: A quick guide

For Communities

Ideas for reducing waste: A quick guide


Make a waste impact: A quick guide

For Schools

Cutting your waste: A quick guide

The 2 Minute Foundation is a Charitable Incorporated Organisation (CIO number 1185614). Registered Office: c/o 2 St Helen’s Close, Croyde, Devon, EX33 1PW.