We are environmental activists, influencers, campaigners and changemakers who believe that simple acts can add up to make a big difference, that doing something positive is infinitely better than doing nothing, and that it is positivity, people and passion that will change our world for the better.
Our aims are to see a world without plastic litter and pollution, to inspire and enable people to change the way they interact with outdoor spaces.
Our journey started in 2007 when our founder, Martin Dorey, found a beach knee deep in plastic waste, bottles and fishing gear. He vowed there and then to do something, anything, to make a difference. He organised beach cleans and set up The Beach Clean network, a not for profit dedicated to putting beach cleaners in touch with organisers.
Martin’s online #2minutebeachclean campaign began in 2013 after furious Atlantic storms battered the beaches of his hometown, Bude in Cornwall. Our first #2minutebeachclean stations were placed on 8 Cornish beaches in 2014. We now have over 1000 in the UK and Ireland.
We became a charity, The 2 Minute Foundation, in October 2019.