We are environmental activists, influencers, campaigners and changemakers who believe that simple acts can add up to make a big difference, that doing something positive is infinitely better than doing nothing, and that it is positivity, people and passion that will change our world for the better.

Our aims are to see a world without plastic litter and pollution, to inspire and enable people to change the way they interact with outdoor spaces.

Our journey started in 2007 when our founder, Martin Dorey, found a beach knee deep in plastic waste, bottles and fishing gear. He vowed there and then to do something, anything, to make a difference. He organised beach cleans and set up The Beach Clean network, a not for profit dedicated to putting beach cleaners in touch with organisers.

Martin’s online #2minutebeachclean campaign began in 2013 after furious Atlantic storms battered the beaches of his hometown, Bude in Cornwall. Our first #2minutebeachclean stations were placed on 8 Cornish beaches in 2014. We now have over 1000 in the UK and Ireland.

We became a charity, The 2 Minute Foundation, in October 2019.

Our main #2minute campaigns (#2minutebeachclean, #2minutelitterpick, #2minutestreetclean, #2minutesolution and #2minutesofpositivity) use social media and direct action to empower, educate, inspire and enable individuals, groups and businesses to make simple changes or take part in simple actions that will contribute to the planet’s wellbeing, as well as their own. We aim to educate the general public about the dangers of plastic pollution and litter through online campaigns, material, direct action, books, educational visits, talks and 2 Minute Beach School.


We understand that people are busy and that even the most committed environmentalists cannot always attend beach cleans or organised clean ups. Instead we encourage them to take personal responsibility by taking 2 minutes, each and every time they visit an outside space, to pick up litter. We encourage people to remain positive – despite the scale of the problem – and to believe they can make a difference to the world.


We are funded through grants, donations, sales of merchandise and profits from our unique ‘2 Minute Stations’, as well as through partnerships with businesses.


We believe in taking a collaborative approach, which is why we work with corporations and businesses who genuinely want to change to help them reduce their impact. We firmly believe that working with polluters to help them change has the potential to yield the greatest results. Visit our Corporate Opportunities page to find out more.


We work with partners who share our vision of operating in a clean, healthy and ethical world, particularly when it comes to corporates and businesses.

However, we realise that no business is perfect and that there is always room for improvement. As such we are open to developing working relationships with businesses who genuinely want to change and need our help to do so. Our activism, knowledge and experience mean we are in a very good position to help companies make these positive changes.

We also work with:

  • Local and District Councils
  • Local and National Charities
  • Volunteer Organisations
  • Individuals



The 2 Minute Foundation is a Charitable Incorporated Organisation (CIO number 1185614). Registered Office: c/o 2 St Helen’s Close, Croyde, Devon, EX33 1PW.