Launched in 2013 as a simple hashtag, the #2MinuteBeachClean campaign inspires coastal communities to spend just 2 minutes picking up litter and keeping beaches beautiful. It’s a quick, impactful way for everyone to protect their local coastline.
The #2MinuteLitterPick campaign empowers everyone to care for their local spaces—whether it’s a street, park, or woodland. Since all litter eventually makes its way to the ocean, picking up trash on land is crucial for protecting our waterways and marine life.
The #2MinuteSolution campaign champions small changes that add up to make a big impact. It encourages our community to share sustainable swaps they’ve made to reduce waste, cut down on single-use plastics, and shrink their carbon footprint.
We believe every small action drives meaningful change, making climate engagement accessible for all. While we can’t stop mass plastic production, we use our influence to promote planet-positive behaviors, provide tools for change, and reduce single-use plastic reliance. Thriving oceans are vital to our planet’s health, so we aim to shift mindsets towards litter and plastic pollution for a sustainable future.
of people in the UK feel some level of eco-anxiety.
of plastic used in the UK is single-use packaging.
of ocean plastic enters the sea from land.
Take action for ocean health by joining our community, donating, or participating in upcoming events
We are The 2 Minute Foundation, a national charity who envisions a litter-free world where nature thrives. We raise awareness and provide guidance to help communities understand plastic pollution’s impact and the need to protect our oceans and waterways.