The 2 Minute Foundation

HAVE YOU GOT 2 MINUTES? You can take quick action here.
HAVE YOU GOT 2 MINUTES? You can take quick action here

2 Minutes of Positivity

Take 2 minutes for you – because small moments of care create big change for people and planet

What is 2 Minutes of Positivity?

2 Minutes of Positivity is about taking a moment for yourself, because caring for the planet starts with caring for you. Whether it’s a quick walk, reading a few pages, sea swimming, or simply pausing to breathe, this is your time. Small acts of self-care boost well-being and remind us that positive actions – however small – can make a big impact, for both people and planet.

Finding the Positives

The world can feel overwhelming but small shifts in focus can make a big difference. While we can’t fix everything, we can shape our own outlook. Take a moment to notice what’s good around you: fresh air, kindness, nature, laughter. The more we seek out the positives, the more we find and the more our outlook shifts. And then positivity starts to grow.

Why Belief Matters?

Believing we can make a difference is the first step to real change. It drives action, builds momentum, and inspires others. One person picking up litter might seem small, but add enough people and it becomes a movement. Change takes time, but belief gives it power.
Whether it’s reducing plastic use or helping others, our individual actions collectively shape a brighter, more hopeful future for ourselves, our communities, and our planet.

What is Eco-Anxiety All About?

Eco-anxiety is the worry we feel about the planet’s future—from climate change to pollution. It’s a sign that we care deeply. While it can feel overwhelming, small actions help. Beach cleans, litter picks, mindful choices, or simply spending time connecting with nature can turn concern into purpose. Taking action, however small, is a powerful way to protect both the planet and our mental wellbeing.

READY TO GET INVOLVED? 

Join us in eliminating the use of single-use cups, this July and beyond!
So, how do you take part? It’s quite simple;

Make a pledge to be a part of the Coffee Cup Challenge by filling in the form

Use your reusable cup/bottle for the month of July

Say no to single-use – use your reusable cup/bottle when getting drinks when you’re out and about

Share the challenge with your friends and family by downloading our
social assets pack

FOLLOW US ON INSTAGRAM

We're On Instagram
A festive litter pick! A good way to get some fresh air and do some good for the planet, wishing all a wonderful festive period, make sure you tag us in any litter picks or beach cleans 🌎🐳

#2minutelitterpick #litterpick #christmasday #festive #litterpicking

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Merry Christmas from Team 2 Minute! 🎄

We hope you have a wonderful day however you choose to mark the occasion, make sure you tag us using @2minutehq  if you go out on any festive beach cleans or litter picks during the holidays. A huge thank you to our amazing community for all of your support this year; we couldn't do our work without you 💙

Here is to 2026! ✨

#2minutenbeachclean #2minutelitterpick #2minutesolution #2minutesofpositivity #merrychristmas

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Plastic pollution from packaging could be almost eliminated within 15 years if governments and businesses embrace reuse and return systems, according to major new research from the Pew Charitable Trusts. 

Without action, plastic pollution is set to more than double by 2040, reaching 280 million tonnes a year, “the equivalent to a rubbish truck full of plastic waste being dumped every second.” 

Packaging, much of it single-use and unrecyclable, is the biggest driver of the crisis, harming ecosystems, public health and the climate.

But the report says change is within reach. Reuse and deposit return schemes alone could remove two-thirds of plastic packaging pollution, cutting overall pollution by up to 97%. 

“We have the ability to transform this, and nearly eliminate plastic pollution from packaging,” said Pew’s Winnie Lau. As co-author Tom Dillon added: “Hope remains. The global community can remake the plastic system and solve the plastic pollution problem in a generation, but decision-makers will need to prioritise people and the planet.”

A bit of positive news to kick off your weekend, it’s nice to see reuse and return schemes being recognised for the impact they can have!

#reducereuserecycle #reuse #reusable #2minutesofpositivity #positivenews #joyscroll #hopecore

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As the saying goes, a picture says a thousand words, and that statement couldn't be more true with this one.

These two are the perfect example of finding the fun in the little moments, the moments that many of us as adults can sometimes feel negatively about. There is such a care free joy to this photo of two of our beach school students, taking their beach clean finds off the beach.

A little reminder to us all that all of the moments, even the mundane or at times frustrating, can be enjoyed, if we just add a bit of that child-like magic!

#2minutebeachclean #joyscroll #happymoments #bude #cornwall #beach #beachclean

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We took a trip down South to visit Lush Truro 🫧 

Several Lush stores across the country are owners of Stations, which we are super proud of, as big supporters of @lush and what they stand for.

The Truro team had mentioned they would love their Station to have wheels, making it easier to get out of the store down the stairs at the front.

As you can see, Simon our Stations manager and maker did just that!

The perks of having a bit of a creative wizard like Si on the team is that we are always open to ideas when it comes to customisation.

For more information on getting a Station, head to - 2minute.org and click the ‘Clean Up Stations’ tab 🐳

📸 - @isaac_shergold_photography 

#2minutebeachclean #2minutelitterpick #cleanupstation #lush #lushcosmetics #truro #cornwall

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In case anyone needed to hear it today, we have made it quite literally through the darkest days and lighter ones are on the way ✨

#winter #sunset #wintersolstice #lightevenings #sunsetlove #foryou

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Another incredible year of Giftmas! None of which would be possible without the generosity of the amazing individuals, brands and businesses that donated towards it, we are so grateful for your support,  a big thank you to:

@kitjohnsartist
@buttermilk_choccy
@animaluk
@circularandco
@waterhaul_co
@dryrobe
@connieglazevodka
@guppyfriend
@ecotribolife
@_buttermilkfudge
@pentiredrinks
@muggi_moments

And of course, to everyone who entered, shared and liked, helping spread the Giftmas cheer!

Now we have a favour to ask, which is to the many new followers who found us due to Giftmas, we would LOVE for you to stick around. We know that a social media follow is precious, and we promise that if you do stick around, you will love being a part of the 2 Minute community and there is all sorts of fun happening throughout 2026 to come!💙

#2minutebeachclean #2minutelitterpick #2minutesolution #2minutesofpositivity #joyscroll #hopecore #community #positivenewsfeed #communitylove

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** Giveaway has now ended **

🎁 12 Days of Giftmas – DAY 12🎁 

Muggi is a clever, ultra-durable drink carrier made in the UK from 100% recycled marine  waste plastic. Designed to hold up to four mugs or cups without spills, it’s lightweight, non-slip, and perfect for home, garden, office, camping, or adventures - making your brew runs safer, easier, and totally hands-free.

To enter: 
1️⃣ Follow us & @muggi_moments
2️⃣ Like & comment on this post 
3️⃣ Share on your stories for an extra entry! 

The giveaway closes at 11pm on Sunday 14th December 2025. Winner will be contacted via direct message on Monday 15th December 2025. UK Entries only. Per Instagram rules, this giveaway is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.💙✨ #christmasgiveaway #12daysofgiftmas #planetpositive #giveaway #muggi #reusable

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** Giveaway has now ended **

🎁 12 Days of Giftmas – DAY 11🎁 

Pentire crafts refreshing, non-alcoholic botanical spirits inspired by the wild Cornish coast. Made from sustainably sourced coastal plants, their drinks capture the fresh, natural flavour of the outdoors, perfect for mindful sipping, adventure lovers, and anyone looking for great taste without the alcohol.

We are giving away:

1 x Coastal Spritz 70cl
1 x 6 pack of cans (2 of each flavour)
1 x Tote Bag

To enter: 
1️⃣ Follow us & @pentiredrinks
2️⃣ Like & comment on this post 
3️⃣ Share on your stories for an extra entry! 

The giveaway closes at 11pm on Sunday 14th December 2025. Winner will be contacted via direct message on Monday 15th December 2025. UK Entries only. Per Instagram rules, this giveaway is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.💙✨ #christmasgiveaway #12daysofgiftmas #planetpositive #giveaway #pentiredrinks #alcoholfree

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It’s less than 24 hours to go until Milli sets off on her epic row across the Atlantic, we would love for you to pop your message below to give your encouragement and well wishes which we will make sure is passed on to Milli!

#worldstoughestrow #rowing #rowingchallenge #solorow #atlanticocean #ocean #lagomera

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Have You got 2 Minutes ?

#2MINUTEBEACHCLEAN

Launched in 2013 as a simple hashtag, the #2MinuteBeachClean campaign inspires coastal communities to spend just 2 minutes picking up litter and keeping beaches beautiful. It’s a quick, impactful way for everyone to protect their local coastline.

#2MINUTELITTERPICK

The #2MinuteLitterPick campaign empowers everyone to care for their local spaces—whether it’s a street, park, or woodland. Since all litter eventually makes its way to the ocean, picking up trash on land is crucial for protecting our waterways and marine life.

#2MINUTESOFPOSITIVITY

The #2MinutesOfPositivity campaign is about taking 2 minutes to boost your well-being while supporting the planet. Whether it’s reading a few pages of your favorite book, meditating, or simply pausing to appreciate nature, these small moments make a big difference for you and the planet.

#2MINUTESOLUTION

The #2MinuteSolution campaign champions small changes that add up to make a big impact. It encourages our community to share sustainable swaps they’ve made to reduce waste, cut down on single-use plastics, and shrink their carbon footprint.
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