We are The 2 Minute Foundation, a national charity who envisions a litter-free world where nature thrives. We raise awareness and provide guidance to help communities understand plastic pollution’s impact and the need to protect our oceans and waterways.
Launched in 2013 as a simple hashtag, the #2MinuteBeachClean campaign inspires coastal communities to spend just 2 minutes picking up litter and keeping beaches beautiful. It’s a quick, impactful way for everyone to protect their local coastline.
The #2MinuteLitterPick campaign empowers everyone to care for their local spaces—whether it’s a street, park, or woodland. Since all litter eventually makes its way to the ocean, picking up trash on land is crucial for protecting our waterways and marine life.
2 Minutes of Positivity is about taking a moment for yourself, because caring for the planet starts with caring for you. Whether it’s a quick walk, reading a few pages, sea swimming, or simply pausing to breathe, this is your time. Small acts of self-care boost well-being and remind us that positive actions – however small – can make a big impact, for both people and planet.
We believe that the little changes all add up to make a BIG difference. 2 Minute Solutions are simple, everyday swaps that help you tread more lightly on the planet. Whether it’s saying no to single-use plastic, switching to reusables, or cutting food waste, small choices really do add up. 2 Minute Solutions are about reclaiming your power – one decision, one action, one habit at a time. Every swap is a step toward a healthier world.
A festive litter pick! A good way to get some fresh air and do some good for the planet, wishing all a wonderful festive period, make sure you tag us in any litter picks or beach cleans 🌎🐳
#2minutelitterpick #litterpick #christmasday #festive #litterpicking
Merry Christmas from Team 2 Minute! 🎄
We hope you have a wonderful day however you choose to mark the occasion, make sure you tag us using @2minutehq if you go out on any festive beach cleans or litter picks during the holidays. A huge thank you to our amazing community for all of your support this year; we couldn`t do our work without you 💙
Here is to 2026! ✨
#2minutenbeachclean #2minutelitterpick #2minutesolution #2minutesofpositivity #merrychristmas
Plastic pollution from packaging could be almost eliminated within 15 years if governments and businesses embrace reuse and return systems, according to major new research from the Pew Charitable Trusts.
Without action, plastic pollution is set to more than double by 2040, reaching 280 million tonnes a year, “the equivalent to a rubbish truck full of plastic waste being dumped every second.”
Packaging, much of it single-use and unrecyclable, is the biggest driver of the crisis, harming ecosystems, public health and the climate.
But the report says change is within reach. Reuse and deposit return schemes alone could remove two-thirds of plastic packaging pollution, cutting overall pollution by up to 97%.
“We have the ability to transform this, and nearly eliminate plastic pollution from packaging,” said Pew’s Winnie Lau. As co-author Tom Dillon added: “Hope remains. The global community can remake the plastic system and solve the plastic pollution problem in a generation, but decision-makers will need to prioritise people and the planet.”
A bit of positive news to kick off your weekend, it’s nice to see reuse and return schemes being recognised for the impact they can have!
#reducereuserecycle #reuse #reusable #2minutesofpositivity #positivenews #joyscroll #hopecore
As the saying goes, a picture says a thousand words, and that statement couldn`t be more true with this one.
These two are the perfect example of finding the fun in the little moments, the moments that many of us as adults can sometimes feel negatively about. There is such a care free joy to this photo of two of our beach school students, taking their beach clean finds off the beach.
A little reminder to us all that all of the moments, even the mundane or at times frustrating, can be enjoyed, if we just add a bit of that child-like magic!
#2minutebeachclean #joyscroll #happymoments #bude #cornwall #beach #beachclean
We took a trip down South to visit Lush Truro 🫧
Several Lush stores across the country are owners of Stations, which we are super proud of, as big supporters of @lush and what they stand for.
The Truro team had mentioned they would love their Station to have wheels, making it easier to get out of the store down the stairs at the front.
As you can see, Simon our Stations manager and maker did just that!
The perks of having a bit of a creative wizard like Si on the team is that we are always open to ideas when it comes to customisation.
For more information on getting a Station, head to - 2minute.org and click the ‘Clean Up Stations’ tab 🐳
📸 - @isaac_shergold_photography
#2minutebeachclean #2minutelitterpick #cleanupstation #lush #lushcosmetics #truro #cornwall
In case anyone needed to hear it today, we have made it quite literally through the darkest days and lighter ones are on the way ✨
#winter #sunset #wintersolstice #lightevenings #sunsetlove #foryou
Another incredible year of Giftmas! None of which would be possible without the generosity of the amazing individuals, brands and businesses that donated towards it, we are so grateful for your support, a big thank you to:
@kitjohnsartist
@buttermilk_choccy
@animaluk
@circularandco
@waterhaul_co
@dryrobe
@connieglazevodka
@guppyfriend
@ecotribolife
@_buttermilkfudge
@pentiredrinks
@muggi_moments
And of course, to everyone who entered, shared and liked, helping spread the Giftmas cheer!
Now we have a favour to ask, which is to the many new followers who found us due to Giftmas, we would LOVE for you to stick around. We know that a social media follow is precious, and we promise that if you do stick around, you will love being a part of the 2 Minute community and there is all sorts of fun happening throughout 2026 to come!💙
#2minutebeachclean #2minutelitterpick #2minutesolution #2minutesofpositivity #joyscroll #hopecore #community #positivenewsfeed #communitylove
This week`s positive news is a super special one, as it`s a lovely update from Liam, from team 2 Minute, and his awesome partner Cat.
So, let`s hear the story from Liam in own words eh?
"Last Tuesday we found ourselves with a bit of a free day. This is pretty rare for us at the moment. We grabbed the opportunity to shoot to our favourite beach, just up the coast. We always do a litter pick when we`re here or at any other beach, it`s something we`ve done since we`ve been together.
This beach was actually the place we went to on our first date. We had a swim and then ate pizza. I was pretty sure then, that I`d struck gold.
In the morning I`d snuck Cat`s Great Grandmothers wedding ring into my pocket before we set off. After we`d had a little explore, walk, talk and of course picked up some plastics, we walked up to the spot where we sat on that first date. Before Cat sat down I asked, and she said yes. Well... she actually just jumped on me and cried but, I gathered that was probably a good sign.
Having known for a while now that we were going to get married and having what has been one mad year for us, it really felt like the stars had aligned on that day. We`re both super happy and looking forward to the next chapter in our lives.
Who knew litter picking could be so romantic haha!"
Could there BE a more 2 Minute proposal? We are over the moon for Liam and Cat, two wonderful humans who in their own right are doing such good things for people and the planet, in times when things feel a bit gloomy, it`s these pockets of joy that need celebrating!
Join us in wishing Liam & Cat the biggest congratulations, we`d also love to hear your proposal stories - anyone else do a litter pick beforehand?!
#positivenews #happynews #proposal #engagementstory #joyscroll #happyscroll
Nature News🍃
Concerns are growing in Merthyr Tydfil, where three massive spoil tips from the UK’s last opencast coalmine remain in place two years after mining stopped. A new report warns they pose a “significant risk of instability”, and the Welsh government may have to step in as their future remains uncertain.
Across England, bathing water quality has seen a small improvement: 93% of monitored sites met minimum standards this summer, up from 92% last year. But with 32 sites still rated “poor”, charities say many waters remain unsafe despite upcoming reforms.
In brighter news, a wild beaver has been spotted in Norfolk for the first time since the 16th century caught on camera building a home along the River Wensum after leaving tell-tale gnaw marks behind.
But concerns continue as England’s nature recovery plan faces derailment. A new clause allowing contracts to be ended with just a year’s notice has sparked fears that crucial restoration projects may never get off the ground, as funding and long-term certainty fall short.
#naturenews #natureisawesome #wildlife #naturalworld #econews
** Giveaway has now ended **
🎁 12 Days of Giftmas – DAY 12🎁
Muggi is a clever, ultra-durable drink carrier made in the UK from 100% recycled marine waste plastic. Designed to hold up to four mugs or cups without spills, it’s lightweight, non-slip, and perfect for home, garden, office, camping, or adventures - making your brew runs safer, easier, and totally hands-free.
To enter:
1️⃣ Follow us & @muggi_moments
2️⃣ Like & comment on this post
3️⃣ Share on your stories for an extra entry!
The giveaway closes at 11pm on Sunday 14th December 2025. Winner will be contacted via direct message on Monday 15th December 2025. UK Entries only. Per Instagram rules, this giveaway is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.💙✨ #christmasgiveaway #12daysofgiftmas #planetpositive #giveaway #muggi #reusable
** Giveaway has now ended **
🎁 12 Days of Giftmas – DAY 11🎁
Pentire crafts refreshing, non-alcoholic botanical spirits inspired by the wild Cornish coast. Made from sustainably sourced coastal plants, their drinks capture the fresh, natural flavour of the outdoors, perfect for mindful sipping, adventure lovers, and anyone looking for great taste without the alcohol.
We are giving away:
1 x Coastal Spritz 70cl
1 x 6 pack of cans (2 of each flavour)
1 x Tote Bag
To enter:
1️⃣ Follow us & @pentiredrinks
2️⃣ Like & comment on this post
3️⃣ Share on your stories for an extra entry!
The giveaway closes at 11pm on Sunday 14th December 2025. Winner will be contacted via direct message on Monday 15th December 2025. UK Entries only. Per Instagram rules, this giveaway is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants confirm that they are 13+ years of age, release Instagram of responsibility, and agree to Instagram’s terms of use.💙✨ #christmasgiveaway #12daysofgiftmas #planetpositive #giveaway #pentiredrinks #alcoholfree
It’s less than 24 hours to go until Milli sets off on her epic row across the Atlantic, we would love for you to pop your message below to give your encouragement and well wishes which we will make sure is passed on to Milli!
#worldstoughestrow #rowing #rowingchallenge #solorow #atlanticocean #ocean #lagomera
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joining our community, donating, or
participating in upcoming events.
