The 2 Minute Foundation is a registered charity devoted to cleaning up our planet 2 minutes at a time.

We are environmental activists, influencers, campaigners and changemakers who believe that, together, our simple, achievable acts can add up to make a great difference and that positivity, people and passion will change our world for the better.

Thanks to your support we educate, inspire and enable everyone to clean up the planet 2 minutes at a time.

The logos for campaigns

We want to see a planet without litter and plastic pollution.

We inspire people to pick up litter with our campaigns #2MinuteBeachClean and #2MinuteLitterPick.

We encourage people to make simple switches to reduce their plastic waste with the #2MinuteSolution campaign.

We support a social media community of like-minded people. We know that getting outdoors and doing something planet positive is fantastic for our wellbeing and we celebrate and encourage this with our #2MinutesOfPositivity campaign.

Our main 2 minute campaigns: #2MinuteBeachClean #2MinuteLitterPick #2MinuteSolution and #2MinutesOfPositivity use social media and direct action to empower, educate, inspire and enable individuals, groups and businesses to make simple changes or take part in simple actions that will contribute to the planet’s wellbeing, as well as their own.

We educate the general public about the dangers of plastic pollution and litter through online campaigns, partnering with businesses, direct action, books, educational visits, CSR volunteering, talks and our 2 Minute Beach School.

you can help

To find out how you can get involved with our campaigns - and start making a difference - click on the links below.

A smiling team member on the beach

For Individuals

Say goodbye to waste: A quick guide

For Communities

Ideas for reducing waste: A quick guide


Make a waste impact: A quick guide

For Schools

Cutting your waste: A quick guide

The 2 Minute Foundation is a Charitable Incorporated Organisation (CIO number 1185614). Registered Office: c/o 2 St Helen’s Close, Croyde, Devon, EX33 1PW.